Join the Wellspring Writing Intensive for a 1-Day Masterclass on Personality-Driven Wordcraft, Storytelling, and Finding Your Voice
Led by New York Times bestselling author John Romaniello (who, for reasons known only to himself, has decided to write this in the third person), the Wellspring Writing Intensive is a fully comprehensive writing-centered business workshop.
A one-day, deep-diving exploration into the craft of writing, the Wellspring Intensive focuses on all the things you need to make your writing unique, dynamic, and effective.
If any of the following apply to you...
✏️ You've ever said, “I’m not a good writer,” but wished you could be...
✏️ You've read something amazing and thought, “fuck, I wish I could do that…” 
✏️ You feel moved by the written word and long to create that feeling in others..
✏️ You want to know the way to get people to share what you write, every time…
✏️ You're compelled to share the stories inside you but don’t think you're writing is good enough to do them justice...
Then this one day collaborative writing course is the exact right place to learn.
"Powerful, interactive, and actionable, the Wellspring Intensive is unlike any other writing environment on the planet."
Because it’s not just about copywriting and sales. 
It’s not about sounding smart or using impressive words.
It’s about learning to make art that builds your business, your brand, and your legacy.

Wellspring Intensives teach you to blend highly individualized linguistic strategies with proven marketing practices to increase engagement, conversions, and profit. 

Mastering this combination leads to compelling content and copy that drives sales without needing to rely on hard-selling—often, without needing to “sell” at all.
Here’s is the straight up truth...
Every. Single. One. Of. Us. Writes. 

Between texts, emails, we're writing nearly all day, pretty much every day. 

So bad writing is a problem for all of us. And GOOD writing is something we all need to work towards.
But for entrepreneurs, influencers, and content creators it’s absolutely paramount.
Look: yes, you have to create content. And it needs to be good

What you put out in the world needs to be cogent, helpful, and effective.

But guess what? That's not unique. Every one of your peers, colleagues, and competitors can do that.

In fact, assuming they've got experience and knowledge on a level with yours, anyone can do that.

Worse: people less experienced, less knowledgeable, and less skilled can do that.

And they're doing it; just as well, if not better than you. 

Because they understand something vital: what you say is often less impactful than how you say it.
This isn’t just important—it’s the key to unlocking the true potential of your business. 
And, honestly, if you don’t know how to do it, everyone will laugh at you and you’ll probably make no money and then when you go home for the holidays, your family will be like, “see, JOHN, I told you should have just been a doctor,” or whatever. 
...I’ve heard.

But I’m getting ahead of myself. 
My name is John Romaniello. 

I'm a bestselling author, an entrepreneur with a few 7-figure businesses to my credit, and a bit of a Hemingway fetishist.   

Above all else, however, I am a writing mentor.

I don’t just teach writing. I create writers. 

And I do that by helping them find their voice.
Voice is what makes writing great.

In the simplest terms, your voice “sounds” like you.  

Communicating an idea is great; writing so they hear you sharing the idea in their head? That’s a game-changer.

And it’s the key to helping you stand out.
Again: writing is the most important communication skill you can learn.

From texts to emails to letters to social media captions, what you have to “say” is usually written.

So you’ve gotta know how to write it well.

A great idea presented with a well-turned phrase can change everything for you. Sometimes overnight. 

When you truly learn how to communicate effectively, to convey your truth in a beautiful and impactful way, everything changes.

And that’s exactly what I teach.
"John Romaniello is, for me, the best writer and storyteller of our generation working today."
—Daniel DiPiazza, author and founder,
Rich20Something
With the Wellspring Intensives, I help people hone their voice, harness their truth, and present their ideas beautifully and boldly—in just one day.

Great writing is what keeps people reading. It’s what keeps your audience engaged. And it’s what keeps them coming back. 

I mean, after all, it worked on you. 

Because here you are.
Mark Twain said, “The difference between the right word and the nearly right word is the difference between lightning and a lightning bug.”
Admittedly, I can’t make you a world-class writer in a day. 

But in a single workshop, I’ll teach you enough to be a lightning bolt in a sea of lightning bugs.
And that is the first step on the journey to mastery.
Now, mastery is a big concept. And a big commitment. And getting there can take a lifetime.

Courting mastery requires extreme dedication of time, energy, and money. 

Those who study this at the University level (like me), spend four years and hundreds of thousands of dollars for a piece of paper signifying the satisfaction of arbitrary criteria.

That, my friend, is not what I want for you. And it’s not what I’m offering you.

As any University professor will tell you, a degree in English Lit with a concentration on Victorian Romance is—shockingly—not the key to greater impact, influence, and income.

Mastery, while a worthy pursuit, is not necessary for success. Especially not in business.
Wellspring Intensive: 
Radical Proficiency
At the core of it, the only thing that's truly necessary for success is understanding what to do and when to do it. 

Having enough tools to do that now is how it all starts.
So what you really need to get started quickly... 

     🔑 ...to improve your writing in the course of a single workshop…
     🔑 ...to start making more money and having great impact, now…
     🔑 ...is not some piece of paper. 

What you need is baseline understanding of theory but deep understanding of application.

That’s what the Wellspring Intensive is all about: teaching real-world, actionable skills you can use immediately, and build on over time.  

Take Alex Mullan, who had never earned 5 figures in a month before working together. He kindly wrote:  
"Growing up, I always fancied myself a writer. But I always imagined I'd be writing about fitness and nutrition; not become a writer whose entire business could stand on the power of his writing. 

But that's exactly what happened. 

Under John's mentorship, I made the decision to leave my fitness business behind and pivot, going all-in on copywriting and creating my own products and services teaching marketing.

Within just a few months of doing so, I was raking more than I'd ever dreamed, having five-figure months and have complete control over my time, location, and life.

Such is my result from mentoring under John. He showed me how to write well enough to build the life I want, on my terms."
—Alex Mullan,
Founder, the Sorcerer's Guild
The Workshop Itself 
As to how Wellspring Intensives work…

I hold Intensives a few times per year, in different cities.

Meeting small groups of 6-8 people, we spend the entire day going over the essentials of writing:
✏️ Misunderstood mechanics of the craft.
✏️ The foundational principles of story structure.
✏️ Overarching concepts of brand narrative.
✏️ Tools for rapid content creation.  
And most importantly, voice

As I mentioned above, having a distinct voice is the number one thing that helps separate you from the pack. 

Voice comes down to a few main components, and that’s precisely what we’re going to cover in the Intensive. 

Throughout the workshop, we’ll be covering five paramount principles to make writing more readable, powerful, memorable, and effective.
Sinful Syntax
Language has rules, and they’re meant to be followed…most of the time. Effective writing requires a keen understanding of when and how to bend—or break—these rules to draw the reader in with wickedly good sentences come to life.
godly grammar
Morphology is a science—and that means experimenting. With the right skill set and strategy, a canny writer can create captivating concoctions with a scant handful of simple tools.

Regardless of your current skill, my system and a few deft keystrokes will have you brilliantly brandishing punctuation to elicit emotion, modify mood, and showcase personality.
Vicious Vocabulary
Words are the very building blocks of our language. And like any building material, there’s a difference in utility, suitability, durability, and efficacy. Slight changes can lead to BIG differences.

During the workshop, we through specific exercises and practices to help you understand how to identify and use the perfect word in any context, creating powerful, impactful sentences that inspire people to take action.
Perfect Pacing
All compelling articles, salespages, speeches, and stories have something in common: they rely on a well-considered framework to lead the audience down a predetermined path, beat-by-beat. 

I’m going to show you true proficiency in the art and science of scintillant structure, giving an innate understanding of how to hit beats and know exactly when to change topic, adjust tone, and vary tempo to command attention. This doesn’t just keep them reading all the way to the bottom—it keeps them coming back for more.
Story selling
Stories are at the heart of the human experience. Before there was marketing, advertising, or Facebook ads, people sold products, ideas, and beliefs with one phrase: let me tell you a story. 

Centuries later, we still crave this, and a well-told story can make a sale faster than any funnel. Learn how to connect with your clients on this most human of levels, and your influence and platform will double—along with your sales.
The Wellspring Intensive covers all that and more. 
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Man, it's almost like I know what I'm talking about. Almost.
The Wellspring Intensive is a concept-to-craft crash-course on the core tenets of personality-driven writing to help you level up every part of your business and brand.
Instead of spending four years in academic purgatory just to walk out with a piece of paper, you walk away with radical proficiency in storytelling and communication so you can write your way into hearts, minds, and sales. 

And you get that over the course of just ONE day. A day spent with me, a fine bottle of bourbon, and six other aspiring wordsmiths.

“Um, sounds like the best day ever.”
I know, right?

Now, as to how you go about procuring a ticket to this gathering of affable hooligans, it’s simple.

Firstly, some quick context. 

My business consulting rate is $1500 an hour for calls. That’s a lot of money for an hour on the phone with me—and people are always ecstatic with the incredible return they get on that.   

Similarly, membership in my business coaching group—the Wellspring Society—is $2500 per month.

In either case, the price is a direct reflection of the value. My clients get access to my knowledge and experience and are able to put it to use immediately: apply the advice and start making more money.

Easy.

Wellspring Intensives, on the other hand, are a different beast entirely.

The content is immediately actionable and leads to greater income in your first month.

Despite how valuable it is, despite being applicable to everything in your life—from text messages to articles, work emails to birthday cards—the Intensives are quite a bit less than my business consulting rates.

A lot less.

How much less?

Well, how about this: a full DAY in the Wellspring Intensive Workshop is less than it costs to get on the phone with me for an HOUR.

Seriously.

When you come to an Intensive Workshop and learn to improve your communication, content creation, and brand messaging through your writing...

...you’ll pay less for an entire month of mentorship than if you spent and hour on the phone with me covering any one of those things.
The price of each workshop is $1111.11—because I like weird numbers and I do what I want. 
Here’s the truth: I can charge less for the workshops because they're scalable. I can work with more people at once, and make a bigger impact.

Besides, I enjoy doing them, and they give me a reason to fly to fun cities and meet cool people.

The value is over the top, the price is fair to both of us, and we to eat A LOT of snacks.

Like, a lot.

And then there’s the whole, writing well changes everything in your business and life part. 

So, let’s make it happen.
Upcoming Wellspring Intensives
Saturday, May 18 - NYC, NY
Saturday, July 13th - Los Angeles, CA
Friday, August 9th - London, UK
"Working with John is one of the best investments I've ever made. Watching him live edit your work is magical, seeing his thought process and understanding what your fundamental strengths and weaknesses are. It can be challenging because you have to be willing to put your all into writing a piece, and then be critiqued on technique and stylistic choices. But that's what makes it better.   

He often picks up on the exact sentences which I hope he might skim over, the clunky ones I couldn't get quite right. But he has his prepared notes, he's done his due diligence, an instead of just changing your words, he talks you through how you can make them better.   

The Writing Mentorship isn't for those averse to hard work and constructive criticism, but it's injected with plenty of fresh energy and enthusiasm to keep you engaged.   

It's incredible. You won't just get better, fast. You'll get better than you thought possible, is less time than you think.   

Everyone should do this."
—Karishma Mohini
"I’ve been working with Roman for years. Without him, my company wouldn’t even exist. He’s hands down one of the best writers in the game. When he offered this opportunity, I jumped all over it. He did not disappoint. 

I learned more in one weekend about the art of wordsmithing than anyone can learn in a decade of fumblefucking about. 

I recommend this highly. Stop stumbling around in the dark, trying to write more gooder, when you have a bright shining torch in Roman to show you the way."
- Brad Hart
Founder, Make More Marbles
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