Shitty Writing Is Costing You Business, Hurting Your Relationships, And Ruining My Goddamn Day

Bad writing is a problem. This is true for all of us: not just for authors and content creators—everyone, regardless of whether writing is part of their professional lives.

Every one of us writes. And far more than we used to. As a society, we're writing nearly all day, pretty much every day...and it's only increasing.

A recent survey showed that in 2017, 86% of all interpersonal communication was written.

Think about it. How many times a day do you: 

  • Text friends and set up dates? 
  • Connect with your audience through emails? 
  • Slide in a DM or dating app? 
  • Ask for the sale? 
  • Share an idea?⠀  

Answer: a whole lot.

FUN FACT: Between texts, emails, and DMs, when it comes to sheer output, you write more words per year than the average professional writer did 20 years ago. Yeah, you. 

We write every single day, yet how many of us ever examine what we’re putting on the screen—or how to make it more impactful?

Not enough. Nearly enough. Not by half. 

If the drivel plastered all across the internet is any indication...not much at all.  

Do you have any idea how fucking crazy that is? 

What’s even crazier is how many people don’t even realize it’s a problem.

And that right there is the first thing that needs to change.

Writing isn’t just how you communicate to make plans.

Writing is how you move people to action. 

It’s how you teach and how you connect. It's how you sell.

And if you’re not taking the time to even consider that, you’ve got a problem.

The words you choose and the order in which you place them makes all the difference.  

And if you’re not taking the time to even consider that, you’ve got a problem.

Because in addition to putting out shitty content into the world, you’re missing a tremendous opportunity to build a real, deep, lasting connection with anyone, from your customers to your crush.

Look: yes, you have to create content. And it needs to be good. What you put out in the world needs to be cogent, helpful, and effective.

But guess what? That's not unique. Every one of your peers, colleagues, and competitors can do that.

In fact, assuming they've got experience and knowledge on a level with yours, anyone can do that.

Worse: people less experienced, less knowledgable, and less skilled can do that.

And they're doing it; just as well, if not better than you. Becasue they understand something vitally important: what you say is less important than how you say it.

Precious little of what you teach is unique. Your content—however good—is not enough set you apart. There are a lot of voices clamouring for attention. 

And when everyone has access to the same tools, skills, and's easy to get lost in the crowd.

 But to have real influence, consistent success, and lasting impact, that's exactly what you need to do. Your very future lies in your ability to be heard above the din.

The key to standing out is not information, but presentation.  

And when it comes to unique presentation, nothing—and I mean nothing—can match writing.  

I know. It's the cornerstone of my entire career.

My name is John Romaniello, and I am absolutely in love with words.  

I'm also a bestselling author, an entreprenuer with a few 7-figure businesses to my credit, and a bit of a Hemingway fetishist.  

That's why I'm sitting there, posing with a 70-year old typewriter like some kinda hipster. 

Oh, and the glasses? Yeah, I don't need them. I have perfect vision. I just think they look good. 

(Fact check: they do. I'm fucking adorable.)

look at this fucking hipster with his typewriter

Above all else, however, I am a writer.

I’ve been writing since I was eight years old. At 15, I got paid for my first piece. By the time I was 22, I was writing for some of the biggest publications around.  

Five years later, I was writing full time, running one of the most popular content sites in my space.  

And just a few years after that came a 7-figure deal for a book that went on to become a New York Times bestseller.

Whatever success I’ve had in my life, whatever I’ve been able to do, everything I’ve earned or achieved—all of it has come directly through writing.

My writing has made me successful because I have a distinct voice.

That’s the heart of all of it.

So while the accolades are all exciting and I don’t mind a few pats on the back, that’s not the point here.

The point is this: What I do is teachable. What I’ve done is replicable. And the effect it has on your reader, your brand, and your business is absolute.

I don’t just teach writing. I create writers. And I do that by helping them find their voice.

Voice is what makes writing great.

If writing were just putting words down on paper in a sequence that made understanding the information possible, there would be no great writing—there’d just be lists and facts instead of art.  

Voice can be tricky to pin down.  

In the simplest terms, your voice “sounds” like you.  

One of the most frequent (and meaningful) comments on my writing is, “I love reading your work. It always pulls me in. I feel like you’re talking right to me.” 

That is voice.  

Communicating an idea is fine; writing so they hear you sharing the idea in their head? That’s a game-changer.

When you do this, your message stands out. Your business stands out. Your brand stands out. And most of all, you stand out.

When you truly learn how to communicate effectively, to convey your truth in a beautiful and impactful way, everything changes, from your personal relationships to the way people react to you in a professional setting.

And that’s precisely what I teach. 

The sole, beautiful purpose of the Wellspring Writing Mentorship is to help people hone their voice, harness their truth, and present their ideas beautifully and boldly.

Again: writing is the most important communication skill you can learn. From texts to emails to letters to social media captions, what you have to “say” is usually written. 

So you’ve gotta know how to write it well.

If my career is any indication, a great idea presented with a well-turned phrase is the number one differentiator between you and your peers.

And that leads to success—every time.

Great writing is the thing that keeps people coming back. And keeps them reading all the way to the bottom.

I mean, it’s working on you.

Because here you are.


Now it’s your turn. I want to teach you to do exactly that.

"I am burdened with glorious purpose."

—Loki of Asgard  

There’s an old adage: when the student is ready, the teacher will appear. Which is sometimes true. Other times, the teacher shows up and has to pull the unwilling student out of their Hobbit hole.

Either way, we’re here. And if you’ve read this far, it means two things:

  • I’m pretty good at this writing thing.
  • You want to get better at it.  

I’m no expert, but it sounds to me like that’s a recipe for...something. Hmm. What is it?

Ah...wait. Wait. WAIT. I think I have an idea. This is gonna sound crazy, but stick with me here.

I mean, I’m good at it. You wanna get good at it. So what if...just what if…

I teach you how to write?

(WHAT? Plot twist. Did not see that coming.)

Now...if only I had some sort of service set up for this...perhaps a...a mentorship of sorts?

Oh. I do. It’s called the Wellspring Writing Mentorship. And it’s the bees fuckin knees.

This Headline Is Mostly Intended to Create a Smooth Transition  

The Wellspring Writing Mentorship is high-level, high-touch writing instruction in which I personally work with you to supercharge your skill with the written word and build a sustainable writing habit.

Here’s what you’ll get after acceptance into the Mentorship: 

  • First, an assessment and strategy session during which we dive into your entire writing history, goals, and figure out exactly what we need to fix first. This helps me tailor a syllabus specifically to you.
  • Second, you’ll begin a custom-designed 30-day writing practice, during which putting in the “reps” of writing every day is our goal.
  • Third, there are our monthy Mentorship Mindmeld sessions. These in-depth, 90-minute sessions allow for live writing teardowns and Q&A’s.
  • Fourth, 24-hour access to me for accountability. Text, email, DM. Whatever you want, as long as it's written. (Reps, baby.) I want to see you win, and I'm here every hour of every day to make that happen.
  • Fifth, my unwavering commitment to guide you to the best of my abilities in either a 3, 4, or 6-month sprint (more pricing info below).

That last part won’t work without an equal commitment on your end.  

Take Alex Mullan, who had never earned 5 figures in a month before working together. He kindly wrote:  

Growing up, I always fancied myself a writer. But I always imagined I'd be writing about fitness and nutrition; not become a writer whose entire business could stand on the power of his writing. 

But that's exactly what happened. 

Under John's mentorship, I made the decision to leave my fitness business behind and pivot, going all-in on copywriting and creating my own products and services teaching marketing.

Within just a few months of doing so, I was raking more than I'd ever dreamed, having five-figure months and have complete control over my time, location, and life.

Such is my result from mentoring under John. He showed me how to write well enough to build the life I want, on my terms.

—Alex Mullan, Founder, the Sorcerer's Guild 

Working with John is one of the best investments I've ever made. Watching him live edit your work is magical, seeing his thought process and understanding what your fundamental strengths and weaknesses are. It can be challenging because you have to be willing to put your all into writing a piece, and then be critiqued on technique and stylistic choices. But that's what makes it better.  

He often picks up on the exact sentences which I hope he might skim over, the clunky ones I couldn't get quite right. But he has his prepared notes, he's done his due diligence, an instead of just changing your words, he talks you through how you can make them better.  

The Writing Mentorship isn't for those averse to hard work and constructive criticism, but it's injected with plenty of fresh energy and enthusiasm to keep you engaged.  

It's incredible. You won't just get better, fast. You'll get better than you thought possible, is less time than you think.  

Everyone should do this.  

—Karishma Mohini

Mark Twain said, "The difference between the right word and the nearly right word is the difference between lightning and a lightning bug."

Powerful words. And true.

Imagine that. For real. Seriously take a second and think about that.  

  • What if you always knew the right thing to say? And the right way to say it?  
  • What if you knew it would be easily understood, without miscommunication?  
  • What if you knew what you said would have the precise effect you wanted?  
  • What would that do for you?  
  • How would it change your business?  
  • Your relationships?  
  • Your life?  

That would be a skill worth investing in, I think. And I suspect you agree.

(WOW. What an awesome time for a segue. This guy is good.)  

This Is The Part Where We Talk About Money

A mentorship of any kind is an energetic exchange. And that often comes with a cost, in dollars and cents.  

But a mentorship at this level of touch and expertise, teaching this kind of life-changing skill?  

You’d expect to make a big commitment in terms of time, energy, and money. After all, some people spend four years (and go into hundreds of thousands of dollars in debt) studying writing at the University level. 

(I did.)

But that's not what I want for you. We're not trying to get you a degree in English Lit with concentration on Victorian Romance. 

We're getting you to radical proficiency in storytelling and communication so you can write your way into hearts, minds, and sales.

I'm going to get you there in months, not years. 

And the investment isn't just a fration of the time I spent studying's a fraction of a fraction of a fraction of the cost.

For context: my normal business coaching rate is $1500 an hour for calls. That’s a lot of money for an hour on the phone with me--and people are always ecstatic with the incredible return they get on that.  

Similarly, my business coaching group, the Wellspring Society is $2500 per month for membership, and people love it.

In either case, the price is a direct reflection of the value. My clients get access to my knowledge and experience and are able to put it to use immediately: apply the advice and start making more money.


Now, in both cases, my people are learning super valuable information. But they’re strictly learning business strategy and tactics.

Funnels, conversions, sales processes, product ideation. The works. Again: incredibly valuable, and absolutely integral to running a thriving business.

But they’re limited in that they’re context specific: the only thing knowing how to build funnels is good for is building funnels.

Writing, on the other hand? Well, writing is useful in just about every context…

...and it supercharges all the other pieces of the puzzle. So: if writing is a more valuable skill…  

...with a better ROI…  

...and is universally applicable...  

You’d expect this kind of mentorship to cost far more than my business consulting services, right?

Naturally, it should be: the price should be proportionate to the value.

And it would be. If the value to you was the only factor. There’s also the value to me, and the return I personally get on teaching it: in both the enjoyment of teaching and in the satisfaction of watching people develop their voice.

Without belabouring the point: it's not just that I truly "love" writing. I do, of course, but for all it's splendor and varied meaning, even love seems too paltry a word to capture how important this is to me.

For the bulk of my life, I’ve been dedicated to the craft, working every day to get better and better.

But love isn’t enough. There’s also my desire to contribute.

I tell you this without exaggeration: everything good I have in my life, everything I have accomplished or earned, every single relationship has come to be as a direct result of my writing.

The income and the accolades, the trials and the travels, the bestselling book and 7-figure businesses, every relationship—all made possible by writing.

And being able to help other people experience that same kind of growth? How can I not pay that forward?

Which is why a Wellspring Writing Mentorship is such a reasonable investment.

Despite how valuable it is, despite being applicable to everything in your life—from text messages to articles, work emails to birthday cards—my Mentorships are NOT twice the cost of my business consulting services.

In fact, they’re quite a bit less.

A lot less.

How much less?

Well, how about this: a MONTH of direct Mentorship is less than it costs to get on the phone with me for an HOUR.


When clients sign on to improve their communication, content creation, brand messaging, and revenue through better writing, they pay less for an entire month of mentorship than they would if they got on the phone with me to talk about any one of those things.

Check this out...

The base rate for high level, one-on-one mentorship with me is $1331 per month. (That's a numerical palindrome. And palindromes, as everyone knows, are awesome.)

AND—as Mentorships are a minimum of three months long, you’re going to pay even less than that.

Naturally, longer the mentorship, the better the value. 



I call this pricing strategy, “The Stairway to Heaven” because I can do what I want.



A 4-month Mentorship is $4444.44, because obviously. The cost efficacy improves here, bringing it to $1111.11/mo.



The Countdown to Glory. Brings it to $905/mo, saving $425 a month.(Enough to start a very respectable drinking habit, just like professional writers!) 

Now, any of those levels of Mentorship is an investment. But much, much less than you’d pay for any one of my other services.

Why? of the craft is certainly a factor. But there’s another reason as well.

For the type of clients I work with, I’m the go-to guy. I’m probably not the only game in town, but I have the best reputation and clout.

While that should mean I charge more, I’d rather help more people. I get to keep my rates where they are because I don’t need to spend money on marketing or compete for clients.

  • Simply put: if people wanna learn to write, they come to me. If not, cool.

I’ll raise my rates in the near future, but for now, working with me costs a lot less than it should.

Oh, look! More social proof.

Adam Blake

Tony Stephan

Man, it's almost like I kn0w what I'm talking about. Almost.

Being a good writer is a force multiplier for everything that requires communication., you know, life.

Whether you want to influence people with copy, move them with prose, teach them with exposition, you use the same tools, the same base skills.

Just differently.

Acquiring the tools and learning the skills sooner rather than later is all upside.

Because you’re going to be improving upon them forever. We all are. That's the joy of it.

Hemingway said, “We are all apprentices at a craft in which no one ever becomes a master.”

Looking at it that way, the only thing that makes sense is to start now. Coaching always gets you there faster. That’s just fact. 

This is one of the reasons I mentor other writers. Learn to write well—I mean really, really well—and you’ve given yourself the ability to improve everything in your life and career by orders of magnitude.  

And that’s why you need to level up your writing and storytelling skills.  

Over the next 3-6 months, I’ll guide you and help you do all of this. And I guarantee you’ll learn more in that time about how to become a compelling writer and powerful communicator than you would in five years on your own. 

Just ask Brad Hart, former hedge fund manager and founder of financial and business consulting firm Make More Marbles:

I’ve been working with Roman for years. Without him, my company wouldn’t even exist. He’s hands down one of the best writers in the game. When he offered this opportunity, I jumped all over it. He did not disappoint. I learned more in one weekend about the art of wordsmithing than anyone can learn in a decade of fumblefucking about. I recommend this highly. Stop stumbling around in the dark, trying to write more gooder, when you have a bright shining torch in Roman to show you the way. 

—Brad Hart Founder, Make More Marbles